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84. Driving Clicks & Conversions On Amazon w/ Daniela Bolzmann
Manage episode 376830093 series 3443132
Brand Builder University द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Brand Builder University या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
There are three core metrics that define success on Amazon:
- Impressions…
- Clicks…
- …and conversions
If you can master driving all three, you can master selling on Amazon.
In this week’s episode of the Brand Builder Show, we’re joined by Daniela Bolzmann from Mindful Goods.
Daniela is a sharp operator who runs her own brand while also working with a number of high-profile, successful clients.
As you’ll hear in this episode, she talks a lot of sense and shares a lot of wisdom.
Enjoy!
Episode Links
- Check out Mindful Goods
Additional Resources
- Get our free weekly eCom Memo
Talking Points
- 00:00 - Introduction to Guest: Daniela Bolzmann
- 01:49 - Daniela’s Background and eCommerce Journey
- 04:53 - Challenges in a Consumable Business Setup
- 06:04 - Managing Business in the States from Abroad
- 07:33 - Dealing with Overwhelm and Prioritization
- 11:48 - Amazon’s New Review Badge Impact
- 15:48 - Image Tag Testing and Amazon Experiments
- 16:25 - Amazon Creator Program
- 18:22 - Audit Listing Process
- 21:02 - SEO Optimization
- 22:21 - Testing Main Image
- 25:13 - Frequency of Changes and Over-Optimization
- 29:31 - Content Optimization and User-Generated Content
- 31:34 - Enhancing Clicks on Amazon Listings
- 33:30 - Common A+ Content Mistake and Strategy
- 37:13 - Daniela’s Inspirational Brands
- 39:25 - Where to Find Daniela and Mindful Goods
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