63. Daniel Tejada: Creating A+ Content That Drives Amazon Growth

The Brand Builder Show

Tired of seeing poor conversion rates on your Amazon listing that is slowing sales and driving PPC costs up?

Don't worry, we've got the solution you need in this exciting new episode of the Brand Builder Show!

Our special guest, Daniel Tejada from Straight Up Growth, will reveal the secrets behind Amazon A+ Content and how it can revolutionize your Amazon listings.

Together, we'll dive deep into how optimizing your A+ content can lead to improved conversion rates, turning casual browsers into loyal customers.

Daniel will also guide you through conducting research that uncovers the secret sauce for creating high-performing listings.

Plus, we'll explore how listing images and A+ content work in harmony to grab attention and boost sales.

Don't miss this insightful episode that will help you rise above the competition and take your Amazon sales to new heights!

Episode Links

• Connect with Daniel on LinkedIn
• Check out Straight Up Growth

Talking Points

00:00 Introduction to Guest: Daniel Tejada

01:14 Background of Daniel

02:26 Daniel’s favorite five

06:44 PPC Strategy and how it has changed over the years

11:03 A Plus content and its importance on Amazon

12:36 Mobile vs Desktop optimization for A Plus content

14:57 Research process for A Plus content and brand analytics

17:55 Competitor comparisons

19:47 Listing images and conversion rate

21:08 Tips on mobile friendliness and inspiration brands

23:58 Successful Amazon advertising strategy in 2023 and campaign strategies

28:57 Future of PPC

30:58 Tips for Amazon sellers

31:45 PPC Tools vs Manual

32:30 Where to find Daniel