53: Starting & Scaling Newsletters And Leveraging Product-Led Content - With Masooma Memon, B2B SaaS Content Marketer, For Companies Like Shopify, Vimeo, And Calendly Women In B2B Marketing podcast

In this episode of "Women in B2B Marketing," host Jane Serra speaks with seasoned B2B content marketer Masooma Memon. With experience at Shopify, Vimeo, and Calendly, Masooma shares her journey from content writing to B2B SaaS marketing, emphasizing the human connection in storytelling and the actionable value of content. They tackle overcoming self-doubt, the intricacies of launching and scaling newsletters, and the power of repurposing content, like turning webinar Q&As into fresh articles.

Masooma walks us through:

Creative storytelling in B2B marketing
Starting and scaling a newsletter and the potential benefits
Optimal timing for sending newsletters
Her onboarding checklist for new clients, emphasizing the importance of understanding the client's goals and product
The concept of product led content and how it integrates the product's features into the content strategy
Innovative Content Distribution and Repurposing/ Remixing Content
Utilizing subject matter experts (SMEs) from webinars to create expert round-up content relevant to the target audience
Overcoming Self-Doubt in Marketing

Key Links:

Guest: Masooma Memon - https://www.linkedin.com/in/masooma-memon/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Masooma's newsletter: https://masooma.substack.com

Tools:

- VEED: https://www.veed.io

- ButterDocs: http://butterdocs.com