50: Conversations over Monologues, LinkedIn Takeovers, and All Things B2B Social Media Marketing - with Meryoli Arias, Head of Social Media & Senior Community Manager at Apollo.io
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In this episode of "Women in B2B Marketing," host Jane Serra speaks with Meryoli, Head of Social Media & Senior Community Manager at Apollo. They explore Meryoli's transition from journalism to social media management, emphasizing the importance of both self-teaching and formal education.
They also delve into Apollo's recent LinkedIn "job update" takeover campaign and what made it so successful.
Meryoli and Jane discuss:
- strategy, creativity, and the human element in social media marketing
- the impact of employee advocacy and user-generated content
- tapping into the circle of influence of your employees
- how to decide which social media platforms to focus on
- LinkedIn takeovers & their authenticity, performance, and goals
- behind the scenes of the recent Apollo.io "job change" LinkedIn takeover
- drawing inspiration from outside the B2B industry
- avoidance of a one-size-fits-all approach in social media marketing
- goals of social media marketing for B2B brands
- creating conversations on social - not monologues
- humanizing the brand, taking unique approaches, and valuing small actions in social media marketing
- meaningful engagement and the potential pitfalls of focusing solely on vanity metrics
- the value of starting a marketing career in an agency, providing exposure to various industries and marketing functions
- overcoming perfectionism
Key Links:
Guest: Meryoli Arias - https://www.linkedin.com/in/meryoliarias/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
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