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42: Forget the Funnel: Focus on What Best Serves Your Customers - with Georgiana Laudi, Co-Founder & CEO at Forget the Funnel
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Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode of Women in B2B Marketing, host Jane Serra speaks with Georgiana Laudi, Co-Founder and CEO of Forget the Funnel. Gia shares her career journey and discusses the importance of customer-led growth in B2B marketing. She emphasizes the need for understanding customer experience, conducting regular customer research, and using data to inform marketing strategies. Gia also discusses the concept of product-led sales and growth, and the untapped potential in these areas.
Georgiana and Jane discuss:
- The Concept of Forget the Funnel
- Integration of Product Marketing and Customer Marketing
- The struggle, evaluation, and growth phases
- Customer-led Measurement and KPIs
- How to leverage customer research to inform marketing strategies
- The need for a centralized customer experience map
- Converting leads into high LTV customers
- Opportunities for product-led growth
- Targeting the right audience for product-led strategies
- Identifying the most appropriate customer experience and growth strategy
- Getting outside of the marketing bubble
Key Links:
Guest: Georgiana Laudi - https://www.linkedin.com/in/georgianalaudi/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Forget the Funnel - https://forgetthefunnel.com/
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