36: Proving Marketing ROI & Taking Calculated Bets - with Pam Didner, B2B Marketing Consultant

Women in B2B Marketing

In this episode of Women in B2B Marketing, host Jane Serra interviews Pam Didner, an award-winning B2B marketing consultant, keynote speaker, and Fractional CMO at Glimpse. They discuss the importance of tangible and intangible impacts in marketing, with Pam emphasizing the need to balance both. Pam also shares her journey from accounting to marketing, stressing the importance of supportive mentors. The conversation covers the challenges of marketing in today's digital world, the need for strategic and adaptable approaches, and the importance of understanding a company's business model and aligning marketing efforts accordingly.

Pam and Jane discuss:

• delivering tangible and Intangible Value
• how to demonstrate marketing ROI in the context of sales revenue
• the need for every marketer to be a CRM marketer
• adapting email marketing strategies
• running win back campaigns for dormant accounts
• making ROI fun to align sales and marketing teams
• the power of the PAUSE - why marketers should take time to think when things are not working
• current challenges faced by B2B marketers
• understanding the why behind decisions before diving into the how

Key Links:

Guest: Pam Didner - https://www.linkedin.com/in/pamdidner/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Pam Didner Consulting & Speaking - https://pamdidner.com/