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26: The Roles of Product and Marketing in a Product-Led Growth (PLG) GTM Motion - with Emily Popson, Senior Director of Demand Generation and Customer Marketing at CallRail
Manage episode 374417463 series 3423051
Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode of Women in B2B Marketing, Jane Serra interviews Emily Popson, Senior Director of Demand Generation and Customer Marketing at CallRail.
Emily discusses the importance of cross-functional collaboration and building empathy among teams. She also talks about conversion optimization, product-led growth (PLG), and strategies for optimizing the onboarding process. Emily emphasizes the significance of data-driven decision-making and the use of AI-powered tools in marketing.
Jane and Emily talk through:
- Emily's journey from studying law to a career in marketing
- The integration of demand gen, web strategy, and customer marketing at CallRail
- The importance of understanding UX & incorporating personalization
- Collaboration and communication between teams
- Icebreaker activities and personal connections
- Emily's passion for product-led growth (PLG)
- What makes PLG work best (product and marketing collaboration ftw!)
- Exposing users to premium features
- The significance of trust-building channels and tactics in marketing campaigns
- Creating Capacity with AI
Key Links:
Guest: Emily Popson - https://www.linkedin.com/in/emilypopson/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
CallRail: https://www.callrail.com/
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