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How to Create User-Centric Content | With Crystal Carter
Manage episode 360970576 series 3399757
Insights For Professionals द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Insights For Professionals या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
How do you know if your content is likely to resonate with your users? And how do you decide on what content you should be publishing?
That's what we're discussing today with a lady who believes that demonstrating experience, expertise, authority, and trust should be at the core of everything we do online.
She's a former Senior Digital Strategist at Optix Solutions and current Head of SEO communications at Wix. A warm welcome to the Strategic Marketing Show, Crystal Carter.
You can find Crystal over at Wix.com/SEO/Learn.
Topics discussed on this episode include:
- What do you mean by user-centric content?
- How do you measure the value of user-centric content?
- How do you create user-centric content?
- How do you establish the questions that you should be answering?
- Sales
- Customer service
- 3rd party websites
- How do you identify the stage of the buyer journey that you should be targeting?
- How do you establish content gaps?
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