[SGC-25]-Create an Uncopyable Online Presence- The Three C’s of Courageous Web Copy With Guest, Sarah Whitbread

She's Got Content

In this week's episode of the She's Got Content podcast, host Melissa Brown interviews Sarah Whitbread, a web copy and brand voice specialist from the UK. Sarah shares tips on crafting an unforgettable online presence and being confident in your authenticity through her three C's of courageous web copy.

We discuss the importance of having a strong brand voice, understanding who you are through your values and goals, and the benefits of working with a copywriting expert to create effective web copy.

Tune in to learn how you can create an uncopyable online presence with your web copy so you can attract your just-right clients.

Don’t Miss Inside This Episode:

• Discover the three C's to crafting courageous web copy so you can create your own uncopyable online presence that converts ideal clients.
• Find out what's the one most important variable that you must get clear on first or any piece of your copy will miss its mark.
• How imposter syndrome might show up when you're thinking about writing copy and what you can do about it.
• Hear how Sarah weaves pop culture into web copy to help her clients have a truly uncopyable website.

Links and products mentioned in today's episode:

Sarah's free Stand Up and Sell Out Swipe files are a web copy mini-masterclass.

Rachel Luna's book, Permission to Offend; The Compassionate Guide for Living Unfiltered and Unafraid

About Sarah Whitbread:

Sarah Whitbread, Webcopy, UX and Brand Voice Specialist, is devoted to helping you craft an unforgettable online presence—so you truly have the confidence to stand up, and show the world who you are.

Sarah knows a sensational site will give you the courage to unleash your uniqueness—and liberate your life’s work. Her secret? Fearless, unapologetic webcopy that captures your voice in a way no one else can.

Sarah honed her craft under copy giants Alex Cattoni, Laura Belgray and Stefan Georgi. She’s an English graduate from Goldsmiths, University of London and has a First Class in Graphic Media from UCA. Before finding her calling as a copywriter, she worked for over a decade in the creative industry as a graphic designer and illustrator—but now it’s her words that paint an irresistible picture for her clients.

When not bringing your uncopyable message to light, you can spot this Renaissance woman flouncing around castles in the UK’s glorious Garden of England, or throwing colors on a canvas in her studio.

Sarah's Website

Check out Sarah's beautiful website at SarahCopy.com. You, too, can have a gorgeous website with copy that speaks to your ideal audience -- just like Sarah. Keep the 3 C's in mind when you're creating your web copy!

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About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

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