S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel)

Limited Supply

So, what’s YOUR Black Friday strategy?

The holiday season is right around the corner. For people in the DTC world, it’s time to gear up, get excited, and get it together.

Nik talks to Hattie Gilpin, the Director of Operations at wellness brand Wellbel, about attracting consumer attention via email subject line, discounts, subscriptions, and more. Should you apply your discount code to every subscriber on your list? Does a ‘gift with purchase’ actually attract more sales? When should you order package inserts?

Plus, Hattie talks about the importance of customer service—and how operations AND marketing need to work together to anticipate order volume ASAP.

And don’t forget to check out Nik’s helpful hacks here:

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