The Missing Secret from Think and Grow Rich with John Mitchell

The Eternal Optimist

John Mitchell shares the missing piece of Think and Grow Rich and how, at age 50, he realized he wasn’t living up to his full potential—despite being a successful entrepreneur. Determined to change his trajectory, he spent months decoding Think and Grow Rich and developed a 12-minute-a-day technique to reprogram his subconscious mind. The results? A 25X increase in income, greater control over his life, and a method that has now helped elite athletes, entrepreneurs, and high achievers unlock their full potential. John breaks down why 95% of our daily thoughts and actions are unconscious, how we can proactively manipulate the subconscious mind, and why only 2% of people are willing to do what it takes to achieve extraordinary success. If you’re ready to rewire your brain and finally take control of your life, this is an episode you won’t want to miss!

Chapters:

• 00:00:00 – Kicking off another powerful conversation on The Eternal Optimist Podcast
• 00:00:21 – Meet John Mitchell, the entrepreneur who cracked the success code
• 00:01:16 – Hitting 50 and realizing success wasn’t where it should be
• 00:02:37 – Discovering Think and Grow Rich and uncovering its missing piece
• 00:04:02 – Creating a 12-minute daily technique that transformed everything
• 00:05:06 – Bringing the success formula to the University of Texas
• 00:07:14 – Why small, daily actions determine the life you build
• 00:13:59 – Revealing the full secret hidden within Think and Grow Rich
• 00:24:51 – Understanding why repetition is the foundation of success
• 00:30:08 – Meeting a top success expert who validated the method
• 00:31:16 – The 2% rule: What separates high achievers from the rest
• 00:33:16 – How AI and success psychology shaped John’s new book
• 00:34:27 – Where to find the missing success formula that changed his life
• 00:35:32 – Reflecting on the strategies that drive real, lasting results
• 00:38:06 – Exploring the power of Psycho-Cybernetics and mental reprogramming
• 00:39:24 – How music and structure play a role in training the mind
• 00:41:41 – Rewiring your subconscious to achieve bigger goals
• 00:43:38 – Why John is on a mission to help more people become 2%ers
• 00:49:31 – The unexpected journey that led him to his wife, Ginger
• 00:52:13 – How affirmations work when used in the right context
• 00:54:56 – Final thoughts on mastering your mindset and success

Links And Resources:

• John on LinkedIn
• Think It Be It Website
• Free 9-Minute Video on the Missing Secret
• John’s Book - THE MISSING SECRET of the Legendary Book Think and Grow Rich: And a 12-minute-a-day technique to apply it

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