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Ethical Marketing: A Guide for Podcasters with Chrysa Sto
Manage episode 444275445 series 3323952
Rachael Botfield द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Rachael Botfield या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
➡️ Are you looking to grow your business and connect with your audience in a meaningful way?
In this episode, we explore the world of ethical marketing and how it can transform your podcast and business practices.
I'm joined by Chrysa Sto, a seasoned podcast consultant and manager for ethical and eco-conscious service businesses. Chrysa shares her insights on implementing ethical marketing principles in podcasting and beyond.
What is Ethical Marketing?
Discover the core principles of ethical marketing:
- Transparency in your campaigns and communications
- Putting your audience's needs first
- Avoiding pushy or manipulative tactics
Learn why these principles are crucial for building trust and long-term relationships with your listeners and customers.
Implementing Ethical Marketing in Your Podcast
Chrysa offers practical tips for integrating ethical marketing into your podcast, including:
- Crafting thoughtful ad placements
- Creating authentic, value-driven content
- Using clear, honest language in your promotions
Ethical Marketing Challenges and Solutions
We discuss common ethical marketing challenges podcasters face and provide actionable solutions:
- Balancing promotion with valuable content
- Avoiding misleading "live" workshop claims
- Crafting genuine, non-pushy sales messages
Key Takeaways for Ethical Podcast Marketing
- Be transparent: Clearly communicate what your audience can expect
- Prioritise human connection: Focus on building relationships over quick sales
- Use AI responsibly: Ensure AI-generated content aligns with your authentic voice
By embracing these ethical marketing principles, you'll create a podcast that not only grows your business but also genuinely serves your audience.
Connect with Chrysa:
https://www.linkedin.com/in/chrysasto/
If you have any questions or would like some help with your podcast, book a podcast enquiry call.
Can I ask a favour?
If you enjoyed the episode, I'd love it if you could leave me a review.
You can leave one here
Thanks so much!
I'd love to connect with you on social!
You can find me on:
Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!
Need some extra support? Book a 90-minute Podcast Strategy Session
Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
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