#142: Pre-Order Campaigns for Traditionally Published Authors

The Book Marketing Action Podcast

In part one of this two-part series, host Becky Robinson is interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They explore the vital topic of pre-order campaigns for traditionally published authors, discussing when and how authors should start engaging their audience, the significance of one-to-one outreach efforts, and strategies for creating pre-order incentives.

Stay tuned for part two of this series, which will focus on pre-order campaigns for self-published and hybrid-published authors!

During the episode, you’ll learn:

• About Franchesca and her role at Weaving Influence.
• Some of the key differences between pre-order campaigns for traditionally published authors and pre-order campaigns for self-published authors.
• The recommended timeframe for setting up pre-orders for traditionally published authors.
• Why it’s important for authors to drive sales for their book in order to honor the investment of their traditional publisher.
• Which platforms are typically favored for setting up print books for pre-order and what challenges authors might encounter when using those platforms.
• If a publisher will usually recommend retailers for an author.
• How authors can enhance their pre-order campaigns through one-to-one outreach efforts.
• Some of the key strategies for authors to promote pre-orders of their books.
• Ways that authors can create pre-order incentives and if some strategies are more successful than others.

Don’t forget to check out our show notes, which include action steps and resources.

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