))
Episode 64: Aligning Marketing and Sales for SaaS Success with Andy Culligan
Manage episode 449076242 series 2940769
Rob Boyle & Jonny Kenyon, Rob Boyle, and Jonny Kenyon द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Rob Boyle & Jonny Kenyon, Rob Boyle, and Jonny Kenyon या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode, we’re chatting with Andy Culligan, a Fractional CMO and SaaS marketing pro who knows exactly how to get sales and marketing teams working together (even when it feels like herding cats and dogs!). With nearly a decade in SaaS, Andy’s all about Account-Based Marketing (ABM) and creating personal touchpoints that drive real growth.
We dive into why so many companies struggle to align these teams, how to spot (and fix) misalignment, and Andy’s own approach to fitting seamlessly into sales and marketing departments as a Fractional CMO. Whether you’re a solo marketer trying to win over a sales-heavy team or a startup looking to scale smart, Andy’s got practical tips and of course a golden nugget tip you won’t want to miss. Take a listen in for strategies that’ll help you align, grow, and get everyone pulling in the same direction!
To find out more reach out to Andy on his LinkedIn: https://www.linkedin.com/in/andy-culligan/
Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.
Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
72 एपिसोडस
साझा करें
