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Digital Advertising Predictions for 2024
Manage episode 393557050 series 2856353
Ad Advance द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Ad Advance या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Join Matt and Joe in this insightful episode as they dissect the top trends, providing marketers and advertisers with a concise overview of the pivotal shifts defining digital advertising in 2024.
Key Highlights:
Retail Media Growth:
- Prediction of a surge in the importance of retail media within the advertising space.
- Examples of major players like Amazon, Walmart, and Target utilizing first-party data for precision advertising.
Streaming's Growth in 2024:
- Anticipation of significant growth in streaming and its consequential impact on the advertising landscape.
- Insights into the engagement potential of streaming compared to traditional linear TV.
AI Integration in Ad Exchanges:
- Speculation on the integration of advanced language models like ChatGPT in third-party data providers to ad exchanges.
- Discussion on the potential transformative impact on audience targeting and campaign personalization.
Listen to the full episode to stay ahead of the curve in this ever-changing landscape.
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