Myopic PR industry set to miss yet another boat?

Small Data Forum Podcast

Neville Hobson, Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, and Institute for PR) द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Neville Hobson, Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, and Institute for PR) या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2y ago 19:36

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With the sun beating down on the Small Data Forum Podnosticators on day three of our podcast recording retreat in Ríogiordo, Andalucía, we turn our attention back to the world of AI and its potential impact on the world of communications.

With a new generative engine popping up almost every day – for words, structure, music, images, film, translation; you name it, it’s appearing – we consider the approach taken by the communications industry to this brave new world.

Neville kicks us off, citing a recent study from the U.K.’s Public Relations and Communications Association (PRCA) and its global sister, the International Communications Consultancies Organisation (ICCO).

The study found that fully 30% of the two bodies’ members had never used ChatGPT or a similar AI chatbot, while 25% claim they never will, to assist them in their work. Neville finds these figures staggering, while for Sam this shows a remarkable lack of curiosity from an industry that could be massively disrupted by AI, as well as hugely enhanced.

Continue reading -> https://www.smalldataforum.com/

86 एपिसोडस

#Business #Bigdata #Information #Mediaanalytics #Newsanalysis #Institute for PR #LexisNexis BIS; co-chair Measurement Commission #Thomas Stoeckle (strategic business development #Politics #News #Neville Hobson