How to Craft Compelling Sales Emails with Liz Wendling

Selling From the Heart Podcast

Liz Wendling is a renowned sales and business development consultant with expertise in transforming the sales approach for modern professionals. As president of Insight Business Consultants, Liz focuses on helping businesses and individuals refine their sales strategies to connect authentically with clients. Known for her no-nonsense style, Liz emphasizes genuine communication and building trust in sales relationships. She is also a respected author and speaker, offering practical insights and actionable advice to help sales professionals succeed in today’s competitive marketplace.

SHOW SUMMARY

In this episode of the Selling from the Heart podcast, Larry Levine and Darrell Amy are joined by Liz Wendling to explore the power of authenticity in sales communication. Liz shares practical advice on overcoming common challenges in sales emails and follow-ups. She highlights the importance of personalized messaging, engaging directly with clients, and refining sales language to avoid sounding pushy or self-serving. The conversation offers insights on how to ask clients about their preferred communication styles and provides motivation for sales professionals to finish the year strong by focusing on genuine connections. If you want to elevate your sales game, Liz’s tips on crafting compelling sales emails will inspire you to sell with heart.

KEY TAKEAWAYS

• Avoid Clichés: Stop using overused phrases like “just following up” that can harm credibility.
• Define Your Reputation: Focus on what you want to be known for as a sales professional.
• Refine Your Language: Eliminate self-deprecating or minimizer statements from your communication.
• Direct Communication: Engage clients with respectful and direct conversations.
• Follow-Up Preferences: Ask clients how they prefer to stay in touch during meetings.
• Authenticity Matters: Ensure every message delivers real value and reflects authenticity.
• Language Matters: Pay close attention to the words you use in emails and interactions to create meaningful impact.

QUOTES TO REMEMBER

• “When you sound like everyone else, you get the same results as everyone else: ignored.” — Liz Wendling
• “Act like a professional, and do what professionals do.” — Liz Wendling
• “Your language should catch their attention with business-centric value, not gimmicks.” — Liz Wendling
• “Declare what you want to be known for and make that your mantra.” — Liz Wendling
• “You don’t need fluff—get straight to the point and the heart of your message.” — Liz Wendling
• “Ask your clients how they want to communicate moving forward.” — Liz Wendling

CONNECT WITH LIZ WENDLING:

• Liz Wendling's LinkedIn.

FOLLOW THE CONVERSATION:

• Darrell Amy’s LinkedIn
• Larry Levine’s LinkedIn
• Selling from the Heart website

ADDITIONAL RESOURCES:

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