The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Danny McMillan द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Danny McMillan या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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Seller Sessions - The Man Behind the Honeymoon
MP3•एपिसोड होम
Manage episode 443327348 series 1719045
Danny McMillan द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Danny McMillan या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Seller Sessions - The Man Behind the Honeymoon In this episode of Seller Sessions, Danny McMillan welcomes Anthony Lee, the innovator behind the term "honeymoon period" in the world of Amazon FBA. Anthony dives into the history of this ranking strategy, clarifying misconceptions and discussing its evolution, while touching on advanced topics related to Amazon algorithms and the role of AI in e-commerce. The Honeymoon Period Debunked Anthony discusses the origins of the "honeymoon period," a concept he coined around 2015 when data showed unusual ranking activity in Amazon listings around the six-month mark. Initially, it appeared that there was a grace period where rank was closely tied to sales history, leading to faster ranking boosts for new products. However, over the years, as Amazon’s algorithms shifted towards keyword relevance, this phenomenon became outdated. Today, relying on the honeymoon period as a ranking strategy can be risky, as Amazon’s focus is now on more sophisticated factors such as relevance and real-time data. Understanding Amazon's Cold Start Anthony explains how Amazon's "cold start" period, originally lasting up to seven days, has shortened dramatically. This cold start phase allows the algorithm to gather enough data on a product to understand its relevance, but it is no longer something sellers can easily game. He emphasizes that many outdated strategies, such as manipulating sales velocity during this time, no longer yield the results they once did. The Importance of Attributes and AI The conversation highlights how attributes—both front-end (keywords, titles) and back-end (image metadata, product details)—are becoming critical to Amazon's ranking engine. Anthony reveals how tools like Amazon's AI-powered Recognition and Comprehend can analyze product images and listings to assess relevancy and performance. Sellers should optimize both their text and images to align with Amazon's ever-evolving search algorithms. Anthony also hints at the future of e-commerce with AI, as more sophisticated machine learning models like Cosmo and AtroBERT help Amazon improve relevance in real-time searches. Moving Away from Gimmicks Both Danny and Anthony criticize outdated methods like reissuing ASINs to reset rankings or over-relying on past strategies that don’t align with Amazon’s current approach. Instead, they advocate for a focus on product quality and data-driven decisions. As margins become tighter, leveraging tools and understanding Amazon's new algorithmic systems—like knowledge graphs and semantic models—become crucial to winning in a competitive marketplace. Conclusion Anthony Lee urges sellers to focus on building strong, high-quality products and adopt a data-driven approach to launches, rather than relying on outdated tricks. As Amazon continues to refine its search algorithms, it's essential to stay ahead of the curve by embracing new technologies and methodologies, including AI tools for product optimization.
…
continue reading
596 एपिसोडस
MP3•एपिसोड होम
Manage episode 443327348 series 1719045
Danny McMillan द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Danny McMillan या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Seller Sessions - The Man Behind the Honeymoon In this episode of Seller Sessions, Danny McMillan welcomes Anthony Lee, the innovator behind the term "honeymoon period" in the world of Amazon FBA. Anthony dives into the history of this ranking strategy, clarifying misconceptions and discussing its evolution, while touching on advanced topics related to Amazon algorithms and the role of AI in e-commerce. The Honeymoon Period Debunked Anthony discusses the origins of the "honeymoon period," a concept he coined around 2015 when data showed unusual ranking activity in Amazon listings around the six-month mark. Initially, it appeared that there was a grace period where rank was closely tied to sales history, leading to faster ranking boosts for new products. However, over the years, as Amazon’s algorithms shifted towards keyword relevance, this phenomenon became outdated. Today, relying on the honeymoon period as a ranking strategy can be risky, as Amazon’s focus is now on more sophisticated factors such as relevance and real-time data. Understanding Amazon's Cold Start Anthony explains how Amazon's "cold start" period, originally lasting up to seven days, has shortened dramatically. This cold start phase allows the algorithm to gather enough data on a product to understand its relevance, but it is no longer something sellers can easily game. He emphasizes that many outdated strategies, such as manipulating sales velocity during this time, no longer yield the results they once did. The Importance of Attributes and AI The conversation highlights how attributes—both front-end (keywords, titles) and back-end (image metadata, product details)—are becoming critical to Amazon's ranking engine. Anthony reveals how tools like Amazon's AI-powered Recognition and Comprehend can analyze product images and listings to assess relevancy and performance. Sellers should optimize both their text and images to align with Amazon's ever-evolving search algorithms. Anthony also hints at the future of e-commerce with AI, as more sophisticated machine learning models like Cosmo and AtroBERT help Amazon improve relevance in real-time searches. Moving Away from Gimmicks Both Danny and Anthony criticize outdated methods like reissuing ASINs to reset rankings or over-relying on past strategies that don’t align with Amazon’s current approach. Instead, they advocate for a focus on product quality and data-driven decisions. As margins become tighter, leveraging tools and understanding Amazon's new algorithmic systems—like knowledge graphs and semantic models—become crucial to winning in a competitive marketplace. Conclusion Anthony Lee urges sellers to focus on building strong, high-quality products and adopt a data-driven approach to launches, rather than relying on outdated tricks. As Amazon continues to refine its search algorithms, it's essential to stay ahead of the curve by embracing new technologies and methodologies, including AI tools for product optimization.
…
continue reading
596 एपिसोडस
सभी एपिसोड
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