Defining What A Guide is In Sales - Loy Day, - CEO, The Guide Culture

Sell By Being Human

Summary:

Loy Day is the founder an co-CEO of The Guide Culture. A sales training and consultancy business where he teaches people from all walks of life about a framework that's helped him throughout his entire sales career. Loy started his career as a school teacher and sports coach. He went on to insurance sales where he owned a very successful insurance agency in Georgia. Lloyd built his business on tried and true fundamentals of connecting with people and being authentic in the process. He teaches that framework now to salespeople, entrepreneurs, and even parents. This episode was great. We talk about how to build value as opposed to adding it, the key reasons why people buy, and how to get doubts into the open. If mothers take Lloyd training to be better moms and husbands take it to be better husbands, you want to listen to this one!

Key Moments:

4:27 - What Loy learned about sales and inspiring others from his days as a teacher and a coach

13:18 - Why it’s so important to believe in what you’re selling and being authentic, highly spiritual, and on obligation.

15:10 - difference of bringing value and building value.

17:54 - Buyers need 3 or 4 things to make a decision - logic, emotional connection, credibility, transfer of enthusiasm

23:11 - His daughters story of how she got into sales training along with one of his most successful students who stared as a Dietician!

34:45 - Why someone took his sales training so she could be a better mom. What she learned along the way.

40:00 - Story of one of his attendees convincing her child who was wanting to quit football but how she uncovered the real why behind his decision.

46:24 - What only Loy does that no one else does. Hint - it involves Ketchup!

Books Mentioned:

The Psychology of Winning - Dennis Waitley

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