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Demystifying The Future Of The Outdoor Industry
Manage episode 444160274 series 3588974
Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Today’s podcast is the ultimate example of cross-pollination. On Second Nature, we frequently talk about the value of connecting with people in adjacent industries, and that you get to have a glimpse into the future of your own industry. The people who are best at predicting shifts in an industry are typically the winners. What better way to do that than to identify an industry that’s ahead of you and ask every possible question you can come up with?
Today’s guest is Travis Wannlund, who just finished up a huge run as the head of Gaming at Red Bull. His most notable contribution to Red Bull was helping brand and sports marketing people understand the impact of gaming on their bottom line, how to connect with a wider audience and how Gaming insights inform the way Red Bull’s other athletes do business. He made it easy for the people who were paying attention to reap insane benefits, and now it's your turn.
Links:
Travis Wannlund: https://www.linkedin.com/in/wannlund/
Why Gaming Is Still About Red Bull: https://venturebeat.com/pc-gaming/why-esports-is-still-about-razer-and-red-bull-not-pepsi-and-arbys/
GrandPooBear x Wings For Life: https://www.redbull.com/us-en/grandpoobear-lab-tour-wings-for-life
Ludwig x Red Bull: https://www.redbull.com/us-en/theredbulletin/ludwig-youtube-streamer-profile
Among Us (Game): https://www.innersloth.com/games/among-us/
Ninja x Red Bull: https://www.redbull.com/se-en/ninja-joins-red-bull
Gamer vs F1 Driver - Reaction Time: https://www.youtube.com/watch?v=QenofJ-ARYU
BPC:
Peloton Lanebreak: https://www.onepeloton.com/bike/lanebreak
Audiosurf: https://en.wikipedia.org/wiki/Audiosurf
ANYTIME Film: https://www.redbull.com/us-en/films/anytime
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