Will “Verified” Downloads Ruin Podcast Advertising?

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing.

Again, the voice you hear as the "Guest" is AI generated from a transcript of the conversation.

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QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at www.schoolofpodcasting.com/question

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Join the School of Podcasting Community

Eleven Lab AI Voice Generator

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Time Stamps

00:01:40 - Opening

00:02:18 - Apple Stats Evaporates 30% Of Your Downloads

00:05:47 - Trying Not to Get Sued

00:07:45 - How This Service Works

00:09:26 - Does Your Player Preload?

00:11:51 - The Terms You Need to Understand

00:12:42 - Power Rant: Do Your Job

00:14:57 - Make Yourself Look Good By Comparing Yourself to Something Bad

00:16:47 - Enter Attribution

00:17:30 - Working on Auto Follows

00:18:56 - It's Not Fake?

00:19:54 - How Did You Get My Information?

00:20:12 - Admission of Preloading/Buffering

00:21:23 - All About the Data

00:22:57 - Retargeting Equals More Ad Spend

00:23:38 - Verified Downloads Are Not Good Enough

00:24:09 - The Purpose of This Company

00:24:31 - A Specific Case

00:25:41 - Retention Numbers

00:26:18 - Cost Per Listener

00:27:07 - History Lesson: Twitterbombing

00:28:39 - The Takeaways

00:32:50 - Other Bad Stats

00:33:57 - My YouTube Shorts Stat

00:34:45 - Question of the Month

Bloopers

This episode originated at www.schoolofpodcasting.com/915