Who is Your Internal Audience and How Do You Leverage Their Network?

School Leader Soundbites

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Who is Your Internal Audience and How Do You Leverage Their Network?

◾Who your internal audience really is

-Includes teachers, employees, custodians, administrators etc

-They are your largest, most significant asset and the best tool you could use to network out into your community.

◾How do they know what you value

-How are you measuring if what you are doing is working?

-Do you use that language in your social media and internal communication?

◾Provide a roadmap

-Gives your internal audience what they need to say and where to find resources

-Your internal audience needs to become your biggest ambassadors to the district and can do this when you give them the tools to do it

-Provide a place with templates for forms about things like inclement weather, early dismissal, safety drills, etc

◾Celebrate the wins

-Make sure you are recognizing all of the great work being done in the district

-When employees feel seen and valued, they are more likely to be great ambassadors for the district

If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.

*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.

Find me at: https://www.veronicavsopher.com/

Social: @VeronicaVSopher

*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher