E 601: The Importance of Inventory Management for Emerging Brands

Scaling Emerging Beauty

In this episode, I sit down with Shannara Goode, an inventory management professional with experience at brands of various sizes, and at major retailer, Target.

Shannara discusses the importance of inventory management for emerging brands.

She emphasizes that inventory management can make or break a brand's success in retail and highlights the need for efficient supply chain operations.

Goode suggests that emerging brands should prioritize inventory management and consider working with brokers or hiring experts in operations or supply chain.

She also emphasizes the importance of accurate demand forecasting and recommends asking industry experts and retailers for guidance.

A key factor discussed included the importance for brands to set realistic expectations with retailers and ensure that their inventory investment aligns with their business goals.

We talk about the importance of communication with retailers, prioritizing orders, and being transparent about inventory challenges.

Listen in to understand what to prioritize to avoid potential downfalls in this critical area of scaling your consumer brand.

Links

Shannara Goode

https://www.linkedin.com/in/shanarragoode/

https://www.instagram.com/shanarragoode/

Monique

https://www.instagram.com/moniquehbenoit/

https://www.linkedin.com/in/moniquehbenoit/

Scaling Emerging Beauty

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Apple Podcasts: https://podcasts.apple.com/us/podcast/scaling-emerging-beauty/id1666629140

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