Why Segmentation is Vital for a Go to Market Plan – Rebecca Kaufmann Podcast

Sales Lead Management Radio

SLMA - Susan Finch द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री SLMA - Susan Finch या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

4+ y ago 23:34

MP3•एपिसोड होम

This month on Revenue Rebels, Rhoan Morgan sits down with Rebecca Kaufman, Director, Strategic Marketing at Phreesia to discuss the importance of segmentation in marketing.

You wouldn’t market to the CEO of a Fortune 100 company in the same way you’d market to an SMB marketing director. Why market to your customer and prospect audiences in the same way? When you prioritize segmentation, you enable your company to target the right audience with the right message at the right time, while delivering a superior experience. Some of the items discussed are:

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How to target personas
Tools for segmentation strategy
Why data is one of a company’s biggest investments
Why all company marketing plans start with good data
How Phreesia uses segmentation in building a go-to-market plan
Why Phreesia uses segmentation to develop marketing campaigns and content

Revenue Rebels is hosted by Rhoan Morgan, CEO of DemandLab the host sponsor.