"Talking to Strangers" as a Key Skill in Scaling SaaS

SaaS Stories

In this episode of SaaS Stories, we sit down with Eddie Lin, the innovative mind behind NexusEdge. From his early days studying electrical engineering to his adventures on the reality show Fear Factor, and now leading a successful EdTech startup, Eddie shares his unique journey and the insights he's gained along the way. This conversation dives deep into the challenges and opportunities in the education technology space, the importance of talking to strangers, and why traditional education systems need a serious overhaul.

Key Discussion Points:

• Eddie's Unique Career Path: From engineering to investment banking, and eventually founding NexusEdge.
• Challenges in Scaling EdTech: Understanding the complexities of selling SaaS in the education sector where end users are not the decision-makers.
• Importance of Networking: How talking to strangers and building connections have played a crucial role in Eddie’s success.
• The Power of Being Your Own End User: Eddie’s experience as an adjunct faculty member and how it informed product development at NexusEdge.
• Marketing Strategies for EdTech: Lessons learned from Adobe and Live Nation and their application to NexusEdge.
• Future Trends in EdTech: Eddie’s take on the real issues that need solving in education beyond AI.
• Advice for Aspiring SaaS Founders: Key learnings and tips for those looking to break into the SaaS industry, particularly in challenging sectors like education.