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How Tech Giants are Causing a Marketing Data Drought with Pete Caputa, CEO of Databox
Manage episode 387869216 series 3467080
Dan Balcauski द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dan Balcauski या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Pete Caputa, CEO of Databox, shares invaluable wisdom on marketing measurement, reseller programs, social media engagement, and the power of data benchmarking. Throughout the episode, Pete provides a wealth of knowledge on leveraging measurement systems to track marketing effectiveness, the challenges in the SaaS industry, and the importance of engaging customers and partners in marketing processes.
Guest Bio
Pete Caputa, CEO of Databox, is a seasoned veteran in the SaaS world and has worked with hundreds of businesses to drive measurable ROI. He's been an advisor to companies like Drift and Pandadoc and led a mastermind group for marketing agency owners for nearly 17 years. Before Databox, Pete was a VP of Sales at HubSpot, where he managed a 130-person sales team and built their reseller sales channel from the ground up.
Guest Links
Connect with Pete on LinkedIn
Databox.com
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