Building a B2B Brand Using Old-School Advertising with Justin Oberman

SaaS Marketing Superstars

Aaron Zakowski द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Aaron Zakowski या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1+ y ago 1:08:34

MP3•एपिसोड होम

In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43)
●How London Times creative idea got lawyers to subscribe to their newspaper (4:44)
●Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04)
●How to make branding and direct response work in tandem (17:05)●Why Justin believes brand is not hard to measure vs direct response (23:16)●How Redbull broke into the London market without an ad budget (34:39)●How to grow your personal brand on Linkedin (36:18)●The 70-20-10 framework for creating Linkedin content (45:00)●How Justin gets client from his Linkedin posts without relying on ads or his website (47:25)●A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40)●Favorite books, apps and business leaders (1:00:46)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-old-school-advertising-justin-oberman
Follow Justin on LinkedIn: https://www.linkedin.com/in/justinoberman/

45 एपिसोडस

#Business #Marketing #Aaron Zakowski #SaaS #Software As Service #Growth Marketing #Demand Generation #SaaStr #Zammo Digital #SaaS Marketing