The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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Rising Tide द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Rising Tide या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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8.16 – James Pietruszynsk – SoulSight
MP3•एपिसोड होम
Manage episode 442562934 series 1953682
Rising Tide द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Rising Tide या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
James Pietruszynsk, CEO of SoulSight, brings a unique perspective to branding. He believes that effective brands are built on genuine emotional connections and a deep understanding of human behavior. James recognizes the challenge of balancing innovation with brand consistency, emphasizing the importance of meaningful changes that enhance consumer experiences rather than superficial alterations. At SoulSight, James fosters an environment that encourages both strategic thinking and creativity. He values collaboration and honest feedback, grounding his approach in behavioral analysis and empathy. His expertise in strategic insight and design has led to successful partnerships with major companies including Kraft Heinz, Coca-Cola, Molson Coors, General Mills, Pfizer, Unilever, and Hershey's. James' work has garnered recognition from various industry publications and awards programs, including Graphis, How, Print, Communication Arts, and Pentawards. Despite these accolades, James remains focused on his core mission: understanding human behavior and using those insights to create brands that resonate authentically with people. Here are the key takeaways from the conversation: Emotional connections are crucial for brand resonance. Brands that effectively tap into emotions forge stronger consumer relationships. Authentic brand identities stem from understanding human truths. Effective branding combines strategy, innovation, and research to create cohesive, emotionally aligned narratives. Successful branding balances innovation with core brand essence. Meaningful changes should enhance consumer experiences without risking brand identity. Empathy is key to understanding both brand and audience needs. Brands should evolve with cultural shifts to maintain relevance. Global brand expansion requires understanding and collaboration. Lessons from major branding organizations can guide work with larger brands. Leaders should encourage growth, accept mistakes, and promote continuous evolution for competitiveness and innovation. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with James Pietruszynski: LinkedIn: https://www.linkedin.com/in/jim-pietruszynski-4a30836/ SoulSight: https://soulsight.com/ Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsor: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2024!
…
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300 एपिसोडस
MP3•एपिसोड होम
Manage episode 442562934 series 1953682
Rising Tide द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Rising Tide या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
James Pietruszynsk, CEO of SoulSight, brings a unique perspective to branding. He believes that effective brands are built on genuine emotional connections and a deep understanding of human behavior. James recognizes the challenge of balancing innovation with brand consistency, emphasizing the importance of meaningful changes that enhance consumer experiences rather than superficial alterations. At SoulSight, James fosters an environment that encourages both strategic thinking and creativity. He values collaboration and honest feedback, grounding his approach in behavioral analysis and empathy. His expertise in strategic insight and design has led to successful partnerships with major companies including Kraft Heinz, Coca-Cola, Molson Coors, General Mills, Pfizer, Unilever, and Hershey's. James' work has garnered recognition from various industry publications and awards programs, including Graphis, How, Print, Communication Arts, and Pentawards. Despite these accolades, James remains focused on his core mission: understanding human behavior and using those insights to create brands that resonate authentically with people. Here are the key takeaways from the conversation: Emotional connections are crucial for brand resonance. Brands that effectively tap into emotions forge stronger consumer relationships. Authentic brand identities stem from understanding human truths. Effective branding combines strategy, innovation, and research to create cohesive, emotionally aligned narratives. Successful branding balances innovation with core brand essence. Meaningful changes should enhance consumer experiences without risking brand identity. Empathy is key to understanding both brand and audience needs. Brands should evolve with cultural shifts to maintain relevance. Global brand expansion requires understanding and collaboration. Lessons from major branding organizations can guide work with larger brands. Leaders should encourage growth, accept mistakes, and promote continuous evolution for competitiveness and innovation. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with James Pietruszynski: LinkedIn: https://www.linkedin.com/in/jim-pietruszynski-4a30836/ SoulSight: https://soulsight.com/ Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsor: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2024!
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300 एपिसोडस
सभी एपिसोड
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