The Journey from Data to Revenue with Nyssa Cromwell of G2V Optics

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

SharpSpring by Constant Contact द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री SharpSpring by Constant Contact या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

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In this episode, Eric talks with Nyssa Cromwell, who started her career in computer programming, then pivoted to running her own digital agency, and today serves as VP of Marketing at G2V Optics Inc., a solar simulation tech company.

Eric and Nyssa discuss her approach when it comes to capturing data-driven metrics from campaigns and aligning them all the way up to the revenue using automation. They also chat about her preferred KPIs, what content she’s been consuming lately, why she loves being a “LinkedIn lurker”, and how marketers can work to gain a bigger seat at the table and participate in strategic discussions with executive teams. Don’t miss it!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton/

About Nyssa Cromwell, VP of Marketing at G2V Optics Inc.

Nyssa is an entrepreneur and master of digital marketing and automation. Starting her career at Accenture with a specialization in Java application architecture and development, she moved into building up her marketing acumen by running a digital marketing agency, building a startup, and working on ecommerce teams for national brands.

Connect with Nyssa: https://www.linkedin.com/in/nyssacromwell/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

58 एपिसोडस

#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation