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Ep. 42 - Lisa Capra - Successful Revenue Knowledge Strategy and Management
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Revenue Enablement Society and Paul Butterfield, Revenue Enablement Society, and Paul Butterfield द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Revenue Enablement Society and Paul Butterfield, Revenue Enablement Society, and Paul Butterfield या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Gartner says the foundation of a sales enablement strategy is to provide sales teams with what they need to successfully engage the buyer throughout the buying process. How are you and your revenue enablement team ensuring sellers can easily find relevant customer facing assets? What about product info, research and competitive intelligence they will consume internally? In this episode Lisa Capra from Instructure shares some of the best practices she's developed over two decades including:
- Scoping and defining a knowledge management strategy.
- Who are the stakeholders outside of revenue enablement?
- How to build workflow processes with all stakeholders.
- Best practices for governance and scaling.
Lisa Capra is the Revenue Knowledge Strategy Manager on Instructure's global revenue enablement team, She brings over two decades of experience in instructional design, online learning, and content strategy. Through cross functional coordination with Instructure‘s internal stakeholders, Lisa has designed, developed, and created governance for a 700+ page revenue enablement knowledge base to support Instructure’s global sales, services, and customer experience teams.
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