AI and the Future of Audio. Episode 3 - Meet NAT, the AI-generated presenter offering soft news to Mexican audiences

Reuters Institute for the Study of Journalism

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6M ago 9:48

MP3

Mexican news organisation 'Grupo Fórmula' has created an AI news anchor to attract younger audiences. Host Gretel Kahn spoke with Oswaldo Aguilar Castro, Director of Technology and AI Infrastructure. An AI news presenter named NAT is one of several synthetic news anchors created by Mexican broadcasting group Grupo Fórmula to attract younger audiences. Host Gretel Kahn spoke with Oswaldo Aguilar Castro, Director of Technology and AI Infrastructure at Grupo Fórmula, on how they trained NAT, feedback from audiences and whether she poses a challenge to human news anchors. Read a transcript here: https://reutersinstitute.politics.ox.ac.uk/news/meet-nat-ai-generated-presenter-offering-soft-news-mexican-audiences

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