Episode 140: Matt April - Building a Thriving Community of Fitness

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When Matt April, the dynamic owner of Bent on Better gym, seeks to build a welcoming community in West Chester, PA to serve an underserved population, he discovers a compelling central conflict that tests his commitment to his goal.
Matt April is the owner of Bent on Better, a gym in Westchester that specializes in weight loss, boss building and creating a safe fitness space. He has a passion for fitness and has been an athlete his entire life, inspiring him to help underserved members of the community reach their fitness goals.

Matt focuses on prehab approaches to fitness, providing a safe and welcoming space for people who need an extra touch, have been scared of other gyms, or have been hurt in other gyms. He celebrates the little wins, focusing on shoulder and hip mobility, and setting a fitness foundation. With his background in marketing, Matt has the skills and insight to build a successful gym.
In this episode, you will learn the following:

1. Building a Community-Focused Gym: How to create a safe and welcoming space that supports members in achieving their fitness goals.
2. Prehab Approach to Fitness: Understand the importance of setting a strong foundation to build on for long-term success.
3. Finding the Right Fit: Who is the ideal person to join a gym in West Chester and how do they benefit from the programs offered?

Connect with Matt

https://www.bentonbetter.com/connect/