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Ep 195: Lenovo’s CMO on Building a Community of Committed Fans
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Shelley E. Kohan द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Shelley E. Kohan या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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As the world’s number-one PC manufacturer, Lenovo’s mission is to deliver smarter technology for everyone. The company journey has transformed from a wholesale business to a DTC model supported by rich data and analytics delivering world-class experiences for its users. How did they do it? Join Shelley and Jennifer Downes, Lenovo’s CMO of Global eCommerce, as they discuss how attracting repeat customers for a business based on infrequent purchases requires innovative thinking.
The new Lenovo customer-centric approach has resulted in a 28 percent increase in digital orders. Listen and learn!
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