Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
resistancenetwork@protonmail.com PGP:0x0E32383F0B1EE97E ricochet:lpqhyvabcrdv7mbw Resistance Network Radio is essential listening for resisters who want to learn the tradecraft it's going to take to stay out of the interrogation rooms and jails that typify every authoritarian regime. No governmental authority has the right to oppress the people as the incoming American government has guaranteed they will. It is therefore necessary for everyone participating in the Resistance to develop the skills to oppose the new American fascism and to defeat it. The purpose of this podcast is to acquaint listeners with those tools and learn how to deploy them.
resistancenetwork@protonmail.com PGP:0x0E32383F0B1EE97E ricochet:lpqhyvabcrdv7mbw Resistance Network Radio is essential listening for resisters who want to learn the tradecraft it's going to take to stay out of the interrogation rooms and jails that typify every authoritarian regime. No governmental authority has the right to oppress the people as the incoming American government has guaranteed they will. It is therefore necessary for everyone participating in the Resistance to develop the skills to oppose the new American fascism and to defeat it. The purpose of this podcast is to acquaint listeners with those tools and learn how to deploy them.
Sarah Jamie Lewis, one of the world's top anonymity and privacy experts, joins Resistance Network Radio for a tall about living in and dealing with the surveillance and security state. Once a part of the surveillance state with British Intelligence, Sarah now works for the people, developing privacy and anonymity tools and strategies. She works with groups and individuals for whom secrecy and anonymity isn't a luxury—it's often a matter of life and death. Some of the things we'll cover are: How data you didn’t even generate can place you at the scene of a crime. Tools you can use: Ricochet and Tor explained. An introduction to the Dark Web. Who you can and can’t trust. The importance of using Open Source privacy and anonymity solutions. Facebook, Google and the other big online services—what you're placing at risk. Sarah tell us that the surveillance state devotes huge resources to monitoring protesters and activists, and walks us through the basics. You can find Sarah at https://sarahjamielewis.com/ Her twitter handle is @SarahJamieLewis And her Patreon page is www.patreon.com/SarahJamieLewis If you'd like to contact your Comrade at Resistance Network Radio, please email ResistanceNetwork@protonmail.com SOFTWARE DISCUSSED IN THIS EPISODE: Ricochet is the most private messaging application in existence for desktops or laptops. https://ricochet.im/ Tor Browser Bundle…
Comrade Raskolnikov explains how you can employ more effective email security than Hillary Clinton did, and, unlike her, avoid getting into trouble that could have been easily avoided. The Comrade continues the discussion from the previous episode about the reasons why effective members of the Resistance keep secrets. He recommends a free and safe method to keep emails secret, a simple way that requires no technical knowledge whatsoever. Comrade Raskolnikov also includes a special note to journalists concerning the supreme importance of using at least minimum communications security, not only to prevent being targeted by an authoritarian regime that wishes to muzzle them, but also to maintain the journalist's pledge to protect sources. The Comrade apologizes in advance for his gruff manner and the total lack of production values in this transmission. The only production value that interests him is maintaining the liberty and saving the lives of all other members of the Resistance.…
There's more to the Resistance than phone calls, petitions and protests. As important as all that stuff is, you're going to need some technical skills to survive the reaction the authorities will have to a real Resistance. If you're serious about joining the Resistance, Resistance Network Radio is here to help you learn those skills. In this first episode, we clear up some terminology: what are authoritarians and fascists? What can we expect them to do to us? How do we protect ourselves? What are the first principles we need to know not to let them listen in on us? And why should we care if they do? And in this episode, we suggest a first an easy step that you can take on your road to resistance and self-empowerment, an app called Signal Private Messenger that will lock the government out of your phone, the way they should be. We explain why you can trust it. The coming government has already told us that they intend to curtail free speech and monitor your communications. They have promised to prosecute their opponents ruthlessly. If you've signed a petition, or your face appears in a crowd photo at a demonstration, you are on record. You can become a target. It's time to recognize the need to protect yourself and other members of the Resistance. Stay tuned to Resistance Network Radio for practical information on how to keep them in their proper place. If you're serious about joining the Resistance—and we hope you are—this is where you need to start.…
प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।
अपने पसंदीदा शो को ऑनलाइन प्रबंधित करने के लिए दुनिया के सर्वश्रेष्ठ पॉडकास्ट एप्प से जुड़ें और उन्हें हमारे Android और iOS एप्प पर ऑफ़लाइन चलाएं। यह मुफ़्त और आसान है!