Player FM ऐप के साथ ऑफ़लाइन जाएं!
Driver Tags Prove Unexpected New Value
Manage episode 219312750 series 2423700
Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!
Today on RBDR: Bill Harvey describes unexpected effective targeting results from the use of "Driver Tags." It comes down to resonance between Driver Tags in TV advertising and their embedding in television programs.
For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!
41 एपिसोडस
Manage episode 219312750 series 2423700
Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!
Today on RBDR: Bill Harvey describes unexpected effective targeting results from the use of "Driver Tags." It comes down to resonance between Driver Tags in TV advertising and their embedding in television programs.
For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!
41 एपिसोडस
सभी एपिसोड
×प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।