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48: Generosity and Guilt
Manage episode 415254107 series 3479351
Serving Nonprofits by Chany Reon Ockert Consulting, LLC, CFRE, Serving Nonprofits by Chany Reon Ockert Consulting, LLC, and CFRE द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Serving Nonprofits by Chany Reon Ockert Consulting, LLC, CFRE, Serving Nonprofits by Chany Reon Ockert Consulting, LLC, and CFRE या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
"...Guilt appeals in the field of persuasion are quite common. However, the effectiveness of these messages is sometimes ambivalent. It is widely acknowledged that guilt leads people to engage into prosocial behaviors, but the effects of guilt can also be counter-productive...."
This week, I am reading a quote from Chinese philosopher Lao Tzu and A Theory of Guilt Appeals: A Review Showing the Importance of Investigating Cognitive Processes as Mediators between Emotion and Behavior, by Graton and Mailliez, published in 2019.
Reflection question:
- With what are you watering the messages to donors?
To read: A Theory of Guilt Appeals: A Review Showing the Importance of Investigating Cognitive Processes as Mediators between Emotion and Behavior
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution.
What do you think?
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Music credit: Woeisuhmebop
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