Handraiser Emails & Irresistible Social Content: How to Raise Your Marketing ROI w/Chris Smith | Ep 39

Real Producers

Whether you sell solar panels, homes or software, attracting clients beats chasing leads and blindly dialing the database. To convert more business, we need a combination of branding, marketing and sales, but very few people do all 3 very well.

Salespeople are either really good at dialing or exceptional at having market visibility, but we need to get skilled at both.

What are the avenues of marketing and sales we have to invest in? How do we perfect our email marketing, social media and text messaging strategies?

In this episode, co-founder of Curaytor and author of The Conversion Code, Chris Smith shares the science of sales and marketing, and how to get more ROI out of them.

Stop chasing leads, start attracting clients. Inbound marketing is a very powerful tool if you combine it with outbound selling. -Chris Smith

Three Things You’ll Learn In This Episode

-Respect the platform

Agents are guilty of syndicating their listings to multiple platforms, how does that work against you on social media?

-The sms-ification of emails

Most people think email newsletters should be long and super-branded. Can we get a lot of responses to an email as short as 9 words?

-What Chris learned from working with billionaires

How do the most successful people set themselves up for success with sales?

Guest Bio

Chris Smith is the co-founder of Curaytor (an Inc. 500 fastest-growing business) and he is one of the four best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.

Chris used the blueprint in his book to quickly grow his own company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in Adweek, Forbes, Fortune, and many other publications.

Previously, Chris worked for two billionaires, a billion-dollar publicly traded company, and a startup that was acquired for nine figures. His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.

For more information, head to https://www.theconversioncode.com/.