Leading with Human Centred Design - a Conversation with Leesa Tongoulidis of Human Art

Rawthentic Leadership

Today I bring you a reflective conversation with Leesa Tongoulidis of Human Art. Our topic of conversation is Human Centred Design (or HCD), something that Leesa has been practising way before it had a label.

Our conversation begins with me asking Leesa for her definition of HCD so we can demystify it and she gives me a simple, highly memorable response.

Enjoy

Here are a few of the golden nuggets gleaned from our conversation:-

• Why, in Leesa’s opinion, HCD isn’t (yet) embedded in organisational cultures
• Evidence of organisations doing HCD well
• How iCare embraced HCD with their worker’s compensation claims process
• Empathy as a foundation for HCD
• How Leesa is giving back through her business Human Art

Leesa mentioned a number of resources here:-

Why Human Centred Design is a key future skill | RMIT University - https://www.youtube.com/watch?v=rKofCWEMv24

The story of how a global brand was created in 1894 using HCD principles and some practical tips for adopting HCD practices

https://www.wired.com/insights/2013/12/human-centered-design-matters/ -

HCD in the era of Covid - https://www.bcg.com/en-au/publications/2020/the-importance-of-human-centered-design

Bringing the brain into HCD - http://customerinnovations.com/the-emergence-of-cognitive-experience-design/

The Cynefin framework - https://cynefincentre.com/the-cynefin-framework/

Make me a leader - award winning documentary - https://www.aboutmybrain.com/make-me-a-leader

Leesa’s website - https://humanart.com.au/

Leesa on LinkedIn https://www.linkedin.com/in/leesatongoulidis/

Rawthentic Leadership has been ranked number 4 in Australia’s top 25 Leadership Podcasts https://blog.feedspot.com/australian_leadership_podcasts/

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