Build a BADASS Personal Brand that people RECOGNIZE | Larry Roberts

Rapid Results with Andrew Weiss

Best described as a high-energy and charismatic podcaster, keynote speaker, best-selling author, and international top-rated course creator with over 1500 students in 51 countries, Larry Roberts has been in coaching and facilitator roles for more than 25 years from corporate environments to teaching martial arts to online course creation. Over the last several years, he has grown to be one of the most highly sought-after podcasting coaches and content creators in the industry with a feature in Podcast Magazine in April 2020 while being editor-in-chief of one of the largest podcast industry newsletters, The Podfest Messenger and regularly speaking at industry events, participating in industry panels and appearing on other podcasts. (0:00) Introduction and achievements of Larry Roberts (1:15) Larry's transition from corporate America to entrepreneurship and his business ventures (7:52) Discussion on corporate culture and Larry's transition into an IT role (13:06) Larry's experience with regret after selling his business and how to cope (19:20) Larry's personal branding journey and his transition into podcasting and online course creation (27:32) Larry's shift towards comedy and challenges in his corporate career (33:14) Building a personal brand in podcasting and the importance of self-promotion (37:34) The value of hiring a coach or specialist in brand building and overcoming the fear (42:15) Maintaining a balance between personal and business relationships (53:31) Transitioning from coaching individuals to providing specialized services and the perception of value (1:02:25) Larry's advice for aspiring speakers and presenters and his journey from small online events to bigger virtual stages (1:06:02) Non-negotiable actions of a successful entrepreneur according to Larry and the importance of self-mastery (1:09:22) Key takeaway from Larry's interview: Show up and how to connect with Larry Roberts