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Episode 19: Strengthening your brand and building loyalty with Lisa Martinelli, VP of Marketing @ Stop & Shop
Manage episode 442492619 series 3604067
Ashley Walters द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Ashley Walters या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Lisa Martinelli discusses retail marketing strategies and how to build brand loyalty. Listen to this podcast with Lisa.
Stop & Shop’s Vice President of marketing Lisa Martinelli gives advice on how CMOs can strengthen their brand. Lisa’s experience supporting marketing operations for CVS and Stop & Shop makes her very well-versed in marketing strategies for major retailers. Retail marketing is less common than marketing for a consumer good or service, however, there are many strategic parallels.
Must-hear moments from this episode include the two secrets to big marketing moves, why tension is the strategic ingredient to writing a good brief, and why you need to live your brand purpose. This podcast is a mini masterclass on brand building.
What you will learn in this episode with Lisa:
Brands that are bold and first to market make it
Why it’s important to be purpose-led
How a brand can get on a major grocer's shelf
How innovative technology can improve customer experience
What a review is like from a CMO’s perspective
Why one of the most important audiences for a brand is its employees
What brand loyalty looks like and how to build it
The impact of a viral TikTok on a business
How to live your brand purpose
How a CMO evaluates strategy
The benefits of an in-house content studio
Resources:
Watch the viral Stop & Shop TikTok
Connect with Lisa on LinkedIn
Learn more about Stop and Shop
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