How to Build an Effective Go-To-Market Team

ProductLed Podcast

Wes Bush द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Wes Bush या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

8M ago 35:19

MP3•एपिसोड होम

Structuring your go-to-market (GTM) team is about creating a culture of teamwork. Our guest Anna Talerico, the CEO of Corporate Finance Institute, stresses the need to break down silos between departments and foster an environment where everyone focuses on providing an outstanding customer experience.

We're excited to have her back on the podcast to share her valuable insights on organizing your GTM team, offering best practices, and helping you avoid common pitfalls.

Listen to "How Sales Works in a Product-Led Organization" with Anna Talerico on the ProductLed Podcast (2021).

Key Takeaways:

[00:55] Evolution of Anna's views on PLG

[05:05] The importance of a team-oriented culture

[16:50] Case Study: Acquiring a product-led company

[18:35] Building the Go-to-Market Team

[22:00] Avoiding playbooks

[29:40] Customer-centric messaging

About Anna Talerico:

Anna Talerico, CEO of Corporate Finance Institute, is dedicated to helping employees discover career growth opportunities within their organizations through focused learning. As an accomplished operator and former COO of Linux Academy, she excels in building high-performing teams with a strong emphasis on go-to-market strategies, people development, and nurturing a positive company culture.

Links:

Anna Talerico | LinkedIn

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