Artwork

Leah Tharin द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Leah Tharin या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal
Player FM - पॉडकास्ट ऐप
Player FM ऐप के साथ ऑफ़लाइन जाएं!

72: Rand Fishkin - Why paid advertising sucks in 2024

47:17
 
साझा करें
 

Manage episode 436033629 series 3409156
Leah Tharin द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Leah Tharin या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

If you spend money on paid ads, chances are that you’re being taken advantage of. The biggest providers do it to you because they can and they optimize their systems more and more towards it.

Rand Fishkin and me discuss the challenges and limitations of paid advertising, the role of AI in marketing, the importance of organic initiatives and why you can’t skip good quality audience research.

Takeaways

  • Many marketers spend money on ads that are shown to people who would have converted anyway.
  • The best marketing channels are often the hardest to measure. Paid advertising can be limited and may not always provide the desired results because you don’t see how they really perform.

Sound Bites

  • "There's lots of people being taken advantage of in the digital marketing and advertising ecosystem today."
  • "There are literally hundreds of billions of dollars that flow into that ecosystem that don't necessarily have careful accounting."
  • "We're going to need to do these sketchy things that essentially take credit for sales that would have already happened, show people more ad results, reduce the quality of the organic results, make it harder to identify ads, force people to scroll down further, lazy load the organic stuff and quick load the paid stuff."
  • "Treat digital advertising the way Coca-Cola treated billboards in 1965. Test different messages and campaigns in specific markets and analyze the lift in same-store sales to determine effectiveness."

Chapters

06:30 The Issues with Digital Advertising

10:22 Taking Advantage of the Digital Marketing Ecosystem

13:14 The Challenge of Proper Accounting and Attribution

18:29 The Misleading Nature of Digital Metrics

23:03 The Difficulty of Measuring the Best Marketing Channels

23:59 The Limitations of Paid Advertising and the Need for Innovation

25:27 The Impact of AI on Marketing and the Changing Web

28:10 The Value of Organic Initiatives in Marketing

29:31 Testing and Experimentation in Marketing

34:13 The Importance of Working with Competent Experts

41:26 The Significance of Qualitative Metrics in Marketing

Send us a text

Leah on Linkedin / Twitter / Youtube

  continue reading

78 एपिसोडस

Artwork
iconसाझा करें
 
Manage episode 436033629 series 3409156
Leah Tharin द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Leah Tharin या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

If you spend money on paid ads, chances are that you’re being taken advantage of. The biggest providers do it to you because they can and they optimize their systems more and more towards it.

Rand Fishkin and me discuss the challenges and limitations of paid advertising, the role of AI in marketing, the importance of organic initiatives and why you can’t skip good quality audience research.

Takeaways

  • Many marketers spend money on ads that are shown to people who would have converted anyway.
  • The best marketing channels are often the hardest to measure. Paid advertising can be limited and may not always provide the desired results because you don’t see how they really perform.

Sound Bites

  • "There's lots of people being taken advantage of in the digital marketing and advertising ecosystem today."
  • "There are literally hundreds of billions of dollars that flow into that ecosystem that don't necessarily have careful accounting."
  • "We're going to need to do these sketchy things that essentially take credit for sales that would have already happened, show people more ad results, reduce the quality of the organic results, make it harder to identify ads, force people to scroll down further, lazy load the organic stuff and quick load the paid stuff."
  • "Treat digital advertising the way Coca-Cola treated billboards in 1965. Test different messages and campaigns in specific markets and analyze the lift in same-store sales to determine effectiveness."

Chapters

06:30 The Issues with Digital Advertising

10:22 Taking Advantage of the Digital Marketing Ecosystem

13:14 The Challenge of Proper Accounting and Attribution

18:29 The Misleading Nature of Digital Metrics

23:03 The Difficulty of Measuring the Best Marketing Channels

23:59 The Limitations of Paid Advertising and the Need for Innovation

25:27 The Impact of AI on Marketing and the Changing Web

28:10 The Value of Organic Initiatives in Marketing

29:31 Testing and Experimentation in Marketing

34:13 The Importance of Working with Competent Experts

41:26 The Significance of Qualitative Metrics in Marketing

Send us a text

Leah on Linkedin / Twitter / Youtube

  continue reading

78 एपिसोडस

सभी एपिसोड

×
 
Loading …

प्लेयर एफएम में आपका स्वागत है!

प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।

 

त्वरित संदर्भ मार्गदर्शिका