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40 – USC Annenberg’s Fred Cook on Managing the Reputation Rubik’s Cube
Manage episode 372287932 series 3122047
PodCatalyst द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री PodCatalyst या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Managing reputation in today’s polarized world is not unlike solving a Rubik’s Cube — each move is connected and one step impacts the next.
This is lens through which USC Annenberg viewed the findings of their 2023 Global Communication Report.
In this episode of PodCatalyst, Fred Cook, chairman emeritus at Golin and director of the USC Center for Public Relations, offers insight into the report. Learn how the landscape of reputation is changing rapidly for communicators, why being “woke” is interpreted by different audiences, ways the recommendation generation is creating a paradigm shift in endorsement strategies and more.
LINKS
*Mentioned in this episode*
https://annenberg.usc.edu/research/center-public-relations/global-communication-report | https://youtu.be/ljSoitzMWb8
*Social Media*
https://www.linkedin.com/in/fredhcook/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
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