Building Community with Memberships with Jen Lehner

Podcasts – Sound Advice Sales & Marketing

The popularity of memberships and recurring revenue isn’t new. What works and how to build community is today’s topic and expert Jen Lehner of the Front Row VIP group shares some how-to tips. She’s built a community that has continuity. It’s a genuinely warm and welcoming group thanks to Jen’s leadership.

Jen founded the Front Row as a Facebook group when she was building her business . She shares how it all started and the inspiration for the Front Row name.

Tip: Never squander the thank you page! Jen explains why and the magic she created when she started her group.Jen shares her philosophy about building an online community. Everyone wants the “Netflix” model with recurring revenue.

People come for the content and stay for the community.

Tip: Get your members to fall in love with each other!

Jen shared how she got her members to meet, connect and become friends. It’s genius and it’s something that anyone can do. It’s about creating experiences and not just sharing content.

Study Hall for Entrepreneurs – Jen’s great idea for her members that cost zero!
Pomodoro Technique

Membership basics:
1. Charter member strategy
2. Limited launch
3. Big launch strategy
4. Closing access and the benefits
5. Onboarding a group together
6. Webinar strategy (Jen shares what works for her)

Communicating boundaries – Jen explains how she has a special group where her members can promote their products and services. This eliminates promotions in the main group. It helps reduce the noise and chatter.

Is a membership or community model part of your go-to strategy? Jen is a great example of building and serving her community while fostering great relationships and business growth.

Connect with Jen:

Front Row Facebook Group

Front Row VIP

Front Row Entrepreneur Podcast