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Tilting Point’s Enric Pedró On Leveraging IP On A Shoestring Budget
Manage episode 426767734 series 2953271
PGbiz Podcast द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री PGbiz Podcast या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Monster IP may require a monster budget, but smaller studios can still tap into cultural trends to perform well in the app stores—provided they know the right questions to ask and licensors to pitch. Enric Pedró, SVP of Marketing at Tilting Point, gives us all the answers about IP ahead of his studio's upcoming release, Godzilla vs. Kong: Titan Chasers. From overlooked sources of IP to the tools you need to start integrating product placement in your games, Enric reveals everything studios need to consider when launching a game with intellectual property. Whether you’re an indie developer looking to make a splash or a seasoned pro looking for fresh strategies, this episode is packed with actionable insights to level up your studio and leverage IP in your mobile games.
CHAPTER TIMESTAMPS
00:00 - Intro
01:28 - How Enric got into games
03:49 - Working with monster IP
05 - Smaller studios can leverage IP
10:31 - Value of IP
16:02 - Overlooked sources of IP
22:18 - What do you need to start?
28:55 - How to talk to licensors
33:26 - Product placement
36:09 - Keeping your team on track
45:30 - Favourite games Q&A
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