How personality can drive sales with Brandon Kim at Crystal

Pipeline Meeting - Marketing Podcast About Sales

Intro CRM and Harris Kenny at Intro CRM द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Intro CRM and Harris Kenny at Intro CRM या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1y ago 12:59

MP3•एपिसोड होम

Brandon Kim is the VP of Marketing at Crystal, a powerful personality data platform that sales and marketing teams are using to increase sales. It works by understanding your prospects better, primarily with the DISC assessment.

Brandon shares how they believe more personalized communication is the future. Whether that's one-to-one conversations, multi-stakeholder B2B deals, or any number of other use cases for the product.

Noteworthy topics include Myers-Briggs, DISC, Enneagram, adaptive selling, and how the Crystal LinkedIn extension and free assessment tools can help people get a sense of how the product works.

Find Brandon on LinkedIn: https://www.linkedin.com/in/brandon-kim-39aaa529/
Find Crystal online: https://www.crystalknows.com/

Skip ahead:

(00:00) - Intro
(00:28) - What is adaptive selling?
(01:51) - Personality assessments
(04:31) - Value for sales
(05:28) - How Crystal works
(09:10) - Uses outside of sales
(10:04) - Applying to ABM
(12:08) - Follow Brandon Kim
(12:45) - Outro

51 एपिसोडस

#Business #Sales #Marketing #Intro CRM #Harris Kenny at Intro CRM