Leading the Charge: Patient-Centric Healthcare with Data Gen and AI in Pharma

Pharma Marketing Playbook: Data, GenAI, and Beyond

In this exciting episode of the Pharma Marketing Playbook: Data, Gen, AI, and Beyond, as she interviews Dr. Crystal Variava, a visionary leader in audiology and the founder of True and Trusted. Tune in to explore Dr. Crystal remarkable career in healthcare, from clinical practice in audiology to strategic leadership and entrepreneurship. Discover her insights on patient-centric communication, the latest advancements in hearing and balance care, and the evolving role of AI and data analytics in pharma marketing. Gain actionable advice for aspiring healthcare professionals and learn how technology is transforming the healthcare landscape.

Key Highlights:-

00:00 Introduction to the Pharma Marketing Playbook

00:33 Meet Dr. Crystal Variava: A Visionary in Audiology

02:57 Dr. Crystal's Journey into Audiology

05:07 Challenges in Audiology Practice

09:43 Innovations in Hearing and Balance Care

16:26 Global Trends in Patient-Provider Communication

30:12 Addressing Doctor's Well-being

31:15 Inspiration Behind True and Trusted

32:30 Challenges in Patient-Doctor Communication

34:16 Founding True and Trusted

39:03 The Role of AI in Pharma Marketing

44:08 Future of Healthcare Communication

48:57 Leadership Advice for Aspiring Healthcare Professionals

54:16 Conclusion and Final Thoughts

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at:⁠https://multiplierai.co/

About Guest:-

Dr. Crystal is the Founder of True & Trusted, India’s first clinical communication performance company. She holds a Bachelor of Arts in Communication Science and Disorders, a BBA from Harvard Business School Online, and a Doctorate in Audiology from the University of Pittsburgh specializing in hearing and balance-related disorders.

A clinical career highlight for Dr. Crystal was when she was federally recognized under the Obama Administration for excellence in patient- centered care. Thereafter, she moved to Mumbai to take on the role as Director of Audiology & Strategic Initiatives for Sonova India. While mobilizing programs throughout India, APAC and ultimately the global market, she noted patterns emerging irrespective of country, culture and healthcare system. This inspired her to create True & Trusted: Leadership in Healthcare to help Providers have effective communications that are patient-centered, purposeful and profitable for today and the future of healthcare.

Contact her at :- https://www.linkedin.com/in/crystal-a-variava-au-d-62054a63/

About Host:-
Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠