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Rewind - Ray Carbonell | Raising Your Digital Profile
Manage episode 398455039 series 3262645
Steffen Horst and Dave Antil द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Steffen Horst and Dave Antil या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Ray Carbonell and the team at Qnary have helped radically change the way we think of thought leadership and reputation management. Ray says thought leadership isn’t about a TED Talk that goes viral… and if you only worry about reputation management when something goes wrong – then you’ve missed a big opportunity.
They show companies in a wide variety of industries how they can use thought leadership to boost engagement with their audience, land new business, and boost recruitment of top-notch new employees.
But they don’t focus on building the brand. Today’s consumers want a more personal connection, and that means building up the online profile of key executives.
We talk about the strategies they implement for their clients, including…
- The top 5+ social networks for creating thought leaders from the ground up
- Why helping executives build an individual brand actually increases retention
- How to use social media to create an exponential boost in audience engagement
- What to include in your online bios – and what to leave out
- And more
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