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Tips from the C-Suite: How marketing and sales can get along
Manage episode 361692280 series 3390060
Varia Makagonova द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Varia Makagonova या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Whether you're new to the C-Suite or looking to get there soon, there will inevitably be communication challenges along the way - and possibly none as thorny as "sales vs marketing". Contentstack CMO Susan Beermann and Chief Revenue Officer Todd Rathje offer their perspective on how marketing and sales can play as one team, plus some all-around communication tips and tricks you need to know as a C-level executive.
Timestamps:
01:18 How Susan got from a career in sales to being CMO
02:03 Todd's entrepreneurial journey to Chief Revenue Officer
03:17 How to speak the language of the C-Suite
5:55 What leaders can do if marketing and sales are "warring factions" inside your business
07:48 C-level 'communications hack': Forging close connections at lightning speed
09:30 Advice for addressing conflict
12:26 Mindset tip: The importance of "being a goldfish"
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