From College Gig to 6 Million Followers: Nick Luciano's Journey in Western Sports

Pegasus Podcast

Ever wondered how a college side gig could morph into a full-time career as a leading social media influencer in the equestrian world?
Western sports and lifestyle mega-influencer, Nick Luciano, joins Pegasus App co-founder Sam Baynes on The Pegasus Podcast.
Check out the show highlights:
- The story behind Nick's video that became the 4th-highest viewed video on TikTok
- How platforms like TikTok and Instagram are reshaping the cowboy lifestyle
- The complexities of media rights in the equestrian world
- Nick's commitment to positivity, and his entrepreneurial ventures like Luciano Western Wear
- The significant impact of his mental health initiative "Club Bulletproof" and the challenges he faces in maintaining an inclusive, supportive community.
Get inspired by Nick’s innovative approach to content creation, community-building, and his resolve to revolutionize the equestrian industry through both social media and technology. This episode is packed with insights and inspiration for anyone passionate about Western sports and the cowboy lifestyle.
Before you listen...
Every equestrian competitor knows, a great performance horse score requires the right balance of preparation, feel, and focus. It also requires a happy, healthy horse. Zoetis has been supporting horses, riders, and veterinarians for more than 70 years. From regenerative medicine devices like Pro-Stride® APS, to expert-recommended Quest Gel® (moxidectin), Zoetis is always by your side in the barn, down the centerline, and everywhere in between.
Visit ZoetisEquine.com or follow us on Instagram and Facebook for more information on our expert-informed horse care solutions.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

अध्यायों

1. Western Influencer and Videographer Story (00:00:00)

2. The Growth of Western Influencers (00:05:03)

3. Navigating Media Rights in Horse Sports (00:14:09)

4. Building a Positivity-Driven Platform (00:22:26)

5. Fostering Growth in the Equestrian Industry (00:28:21)

6. Cowboy Culture, Entrepreneurship, and Mindset (00:35:48)

7. Community Building Through Apparel Entrepreneurship (00:47:25)

8. Revolutionizing the Equestrian Industry (00:52:54)